Testimonials
“Serena has been working with the club for over a year, and in that short time she has made a positive impact on the athletes, both young and old. The way she delivers her knowledge and support is very professional and considerate. Serena has worked with both groups and individuals and backs up a group of 4 coaches at the club and has become an integral part of the team here at Hawks BMX Club. She has also supported our riders at race events at Club, Regional and National level. I believe we are the first BMX Club in the UK to offer psychological support to its members in their effort to be well rounded athletes and I would strongly recommend other BMX Clubs to look into getting their own support of this nature. We look forward to continuing to work with Serena in the future.”
-Scott Dick
Chairman of Hayes Hawks BMX Club
“Serena MacLeod has been an integral part of the Optimise Potential team for over six months. Serena is an exceptional practitioner with a voracious appetite to continually learn and improve to best serve her clients. Serena has experience working with a range of athletes, from para-athletes to able-bodied, from novice to elite, to children and adults. Serena has an exceptional ability to connect with young people and consistency receives positive feedback from young clients. Optimise Potential fully endorses Serena’s work in sport psychology.”
-HANNAH STOYEL
OWNER, FOUNDer AND LEAD SPORT PSYCHOLOGIST AT OPTIMISE POTENTIAL
“Serena was a panellist in our Mental Health in Professional Sport Panel in Feb 2020 and was a very welcome addition. From start to finish she was friendly and professional allowing for many people to get personal advice within the relaxed environment she helped create. Serena offered many interesting insights including working with young athletes and para athletes which broadened the discussion. As an events manager, I couldn’t have asked for an easier person to work with and I look forward to working with her in the future.”
-Faye Watson, Public Engagement and Science Communication Officer at Welcome Centre for Human Neuroimaging, University College London
“Very professional but is very flexible and relaxed and funny. Would highly recommend. Learns about the sport she’s helping you on to better understand it. I’m more confident when batting and it’s helped me a lot.”
-12 year old elite cricket player
“Through Serena supporting our WSL DiSE Programme at Reading FC, we have found her to be an outstanding person and practitioner. Serena consistently goes above and beyond for her clients and the environment that they interact with. Serena has demonstrated excellent interpersonal skills, being agile and dynamic around whatever is thrown at her. I would whole heartedly recommend Serena to anyone working in sport!”
-Sam James, DiSe women’s super league football coordinator, reading fc
"Serena has helped me deal with my negative thoughts and performance anxiety. I now feel prepared to take on any challenge or high pressure situation with the tools and thought processes she has helped me with. Not only that but my overall relationship with my sport and myself has greatly improved.”
-18 year old elite baseball player (pitcher)
“Two words can summarise my work with Serena: Life-changing!
Her support helped me to overcome the biggest obstacle I have encountered in my sport, that being my psychology. For years I had never even considered that psychology played a part in training and competition, which resulted in me falling into a slump and not knowing why. After several months of working together, Serena has helped me come out of my slump and reach heights that I had only ever dreamed of before!”
-Alfie Penfold, 19 Year Old Elite Para-swimmer
“I worked with Serena over the course of my 16U season, and she helped me tremendously! Her approach and tools gave me the confidence to face a lot of difficult situations, and the results were terrific. By strengthening my ‘mental game’, Serena has prepared me to compete at higher and higher levels.”